question.

 

“If you don't understand, ask questions. If you're uncomfortable about asking questions, say you are uncomfortable about asking questions and then ask anyway. It's easy to tell when a question is coming from a good place. Then listen some more. Sometimes people just want to feel heard. Here's to possibilities of friendship and connection and understanding.” ― Chimamanda Ngozi Adichie

 
 

As part of my pledge through Clean Creatives, I happily decline any contracts with the fossil fuel industry.

As a qualitative researcher with an insatiable curiosity and deep fascination with humankind, I’ve come to cherish the art of asking questions. Asking the right questions enables me to evaluate existing experiences, improve broken systems and imagine better futures.

I've been conducting people research, facilitating workshops and designing experiences in the big tech, government, nonprofit and education sectors for the past decade. I have led generative and evaluative research initiatives for a variety of projects from small startups to Fortune 500 companies.

focus + expertise: experience design + creative direction + qualitative research + ideation + design thinking + UX strategy + service design + facilitation

 

 

 

hire me for…

  • generative research: What problem might we solve? (interviews, focus groups, field studies, affinity mapping, diary studies, card sorting, surveys, etc.)

  • evaluative research: How well is our solution working? (interviews, usability tests, A/B testing, journey mapping, etc.)

  • synthesis: What does this data mean and what should we do with it? (decks, readouts, research reports, journey maps, personas/archetypes, client presentations, etc.)

  • ux strategy: What do people need and how might we design an experience that serves them? (ideation activities, heuristic evaluations, creative direction, prototyping, wireframes, information architecture, etc.)

  • workshop design + facilitation: How do we bring everyone to the table and get them excited about what we’re building? (virtual or in-person, for teams, leadership, stakeholders, potential or existing customers, etc.)

  • project management: How do we stay on track and ensure the work gets done? (client management, project coordination, agile methodology/sprints, etc.)

 

testimonials

“Complete professionalism mixed with a down to earth, human approach.”

— Partner, Monday and Partners

Clearly understood the broad vision for the project and went over and above to support, inspire and build on that with us in a super short amount of time. Over and above. Real creative / strategic talent which is hard to find.

— Experience Director, Fantasy

I loved your creative energy, your humor, and your thorough attention to detail. You're thoughtful, fun, creative, and flexible. Total slam dunk.

— Director of Operations, Make&Model 

You're a rock star. You can switch between minutia and big picture so easily. You jump in and GSD. And you're delightful to work with - human, fun, authentic, candid.

— Product and Delivery Manager, Bloom Works

 

samples of past deliverables

evaluating existing experiences

  • Analyzed behavioral trends to inform consumer experience for a multi-national technology company

  • Redesigned a reproductive health app to empower users in their fertility journey

  • Tested a new smart home device security system for a multi-national cybersecurity company

  • Discovered how sustainable packaging design effects consumer purchasing decisions

improving broken systems

  • Improved the accessibility of the hiring process for the State of California

  • Increased global access to educational tools by redesigning a web app for a non-profit media organization

  • Simplified the process for reporting behavioral healthcare complaints for the State of Colorado

  • Helped make the process for applying to federal funding opportunities more equitable 

  • Designed a web app to encourage employees at the world’s largest athletic apparel company to take time off

imagining better futures

  • Contributed to a cross-functional research report on designing for the future of the workplace 

  • Crafted a vision for the next generation of K-12 education 

  • Developed new feature concepts for the largest genealogy company in the world

  • Imagined election experiences that provide value across political lines for a commercial broadcast television network

  • Explored the future of email for a global internet communications, commerce and media company

  • Examined financial behavior to inform new account features for a leading global financial institution

  • Envisioned new products for a travel management company in New Zealand  

  • Established design research operations for a trans-led tech nonprofit increasing resource access for the LGBTQIA+ community

Due to NDAs, I am unable to share work details on my site, but happy to send over a redacted deck or speak to any of the above on a call.