Sarah Brokaw
 

I design to understand others.

There is often a disconnect between the products we design and the people we design them for. I want to change that.

I believe good design demands an intimate understanding of people. A genuine desire to understand how people think, live, and behave grants empathy, which yields positive user experiences. My intent is to continually learn about the world around me and use that knowledge to design better experiences.

 
 

I'm a self-taught UX designer with an insatiable curiosity.

My favorite part about UX design is getting in front of users and learning about their lives, their ambitions, and what makes them cringe. I love seeing how user behavior guides my design decisions. There's just something so gratifying about giving users a voice and encouraging them to play an active role in the design of their product.

And that was precisely the aim of my most recent UX project, Kindara. 

 
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Kindara

Kindara is a fertility tracking app that inspired my first UX case study. I used data collected through my research and usability testing to redesign the iOS onboarding process, with a focus on empowering new users to take control of their fertility.

View the Case Study

 

My passion for UX design stems from my experience with data visualization.

Before I transitioned into UX design, I spent a lot of time designing infographics, flowcharts, and reports that relied heavily on my ability to interpret data and tell a story. I had no idea how applicable these skills would be to the field of UX. I've just always enjoyed taking complex ideas and translating them into digestible, engaging experiences for others.

Here are a few examples of my work in data visualization. (Click the thumbnails to see more.)

 
 

Actually, my first attempt at data viz emerged from a pretty interesting personal project, Threevolve.

 
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Threevolve

Threevolve details my three-month journey toward self-improvement and serves as my first real introduction to data visualization.

Check it Out

Prior to UX design and data viz, my experience was primarily in visual design. 

Though I have explored a wide range of creative disciplines (tech, marketing, branding, social media management, to name a few), I've always maintained a clean, playful design aesthetic. The years I spent working as a graphic designer helped me to become well-versed in design thinking in addition to providing a strong foundation for UI design.

Here are some examples of my visual design work. (Click the thumbnails to see more.)

 

I believe in being utterly curious, geuninely open-minded, and intentionally transparent. 

I create things to learn about the world around me and record my experiences to better understand what I learn. Though not directly correlated to UX design, I think my personal projects help illustrate how I think and solve problems.

Here are a few of my most recent personal projects.

 
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Nasty Women

Nasty Women juxtaposes the offensive stereotype of women as fragile, naive homemakers with the strong, capable warriors that we are. 1,024 tampons were used to create this piece. Each tampon was meticulously hand-dyed, painted and carefully threaded through pegboard. This piece examines unapologetic power as a product of assumed susceptibility. Though Nasty Women exhibits a palpable feminine voice, this piece also calls to question the pressure we all feel to mask our identity for the satisfaction of others.

Go Behind-the-Scenes

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Chaibu Studio

My husband, Jake, and I launched Chaibu Studio in May of 2017 with one goal—to create an environment that encourages creative play. We wanted a way to share our zany ideas with likeminded individuals all over the planet. Our Etsy shop features minimal, quirky designs that reflect our minimal, quirky lifestyle. 

Visit our Shop

If you've made it this far, thanks! 

I sincerely appreciate you taking some time to understand who I am, both as a designer and a human.  I'm always up for meeting new people and collaborating on interesting projects, so if that's your jam, let a girl know! Otherwise, catch me on the twittersphere. ✌️💕